Privacy policy
Privacy Policy
Last Updated: June 16, 2026
This Privacy Policy describes how Jax Athletics ("we," "us," or "our") collects, uses, and shares your personal information when you visit or make a purchase from jaxathletics.com (the "Site").
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some cookies installed on your device. Additionally, as you browse the Site, we collect information about the specific web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. We refer to this automatically collected data as "Device Information."
We collect Device Information using the following technologies:
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Cookies – Data files placed on your device or computer, often including a unique identifier. Learn more about cookies and how to disable them at allaboutcookies.org.
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Log Files – Track actions on the Site, collecting data such as IP address, browser type, internet service provider, referring/exit pages, and timestamps.
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Web Beacons, Tags, and Pixels – Electronic files that record browsing behavior on the Site.
When you make or attempt to make a purchase through the Site, we collect personal details such as your name, billing address, shipping address, payment information (including credit card details), email address, and phone number. This information is referred to as "Order Information."
In this Privacy Policy, "Personal Information" includes both Device Information and Order Information.
HOW WE USE YOUR PERSONAL INFORMATION
We use Order Information to:
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Process and fulfill orders, including payment processing, shipping, and order confirmations;
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Communicate with you regarding orders and customer service inquiries;
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Screen for potential risk or fraud;
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Provide marketing and promotional materials in accordance with your preferences.
We use Device Information to:
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Monitor Site traffic, analyze interactions, and improve functionality;
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Optimize our marketing efforts and assess advertising effectiveness;
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Detect and prevent fraud or security threats.
SHARING YOUR PERSONAL INFORMATION
We share Personal Information with third-party service providers to help operate our business. This includes:
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Shopify – Our e-commerce platform. Learn more: Shopify Privacy Policy.
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Google Analytics – Helps us understand customer behavior. Learn more: Google Privacy Policy and opt-out at Google Analytics Opt-Out.
We may also share Personal Information if required by law, to respond to legal requests, or to protect our rights.
BEHAVIORAL ADVERTISING
We use your Personal Information for targeted advertising. Learn more about online advertising at Network Advertising Initiative.
To opt out of targeted advertising:
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Facebook – Facebook Ad Settings
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Google – Google Ad Settings
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Bing – Bing Ad Settings
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You can also opt out at Digital Advertising Alliance.
DO NOT TRACK
We do not alter our Site’s data collection and usage practices when we detect a "Do Not Track" signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to:
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Access, correct, update, or request deletion of your personal data;
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Request information about how we process your data;
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Object to data processing based on our legitimate business interests.
If you wish to exercise these rights, contact us using the details below.
Additionally, if you are a European resident, we process your information to fulfill contracts (e.g., when placing an order) or to pursue legitimate business interests. Your information may be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
We retain Order Information for our records unless you request its deletion.
CHANGES TO THIS POLICY
We may update this Privacy Policy to reflect changes in our practices or for operational, legal, or regulatory reasons. The latest version will always be available on this page.
MINORS
The Site is not intended for individuals under the age of 13.
CONTACT US
For more information about our privacy practices, questions, or concerns, contact us via email or mail:
Jax Athletics
Attn: Privacy Compliance Officer
Email: Info@jaxathletics.com